Brewers and advertisers have stated that they simply advertise to those who already buy their products. Brewers' use of target marketing in advertising malt liquor primarily to young, inner-city, black males has been controversial, due to the drink's higher alcohol content and the perceived vulnerability of the target audience. The core market for malt liquor brewers in the United States in recent decades has been the Black and Hispanic populations. Ides, Mickey's, Steel Reserve, King Cobra, and Olde English 800. Other popular contemporary brands include Colt 45, St. The first widely successful malt liquor brand in America was Country Club, which was produced in the early 1950s by the M. The Clix brand is often credited as the first malt liquor made in the United States, granted a patent in 1948.
Riley for "an improved method of brewing ale, beer, porter, and other maltliquors." The first mention of the term in North America appears in a patent issued by the Canadian government on July 6, 1842, to one G. The term "malt liquor" is documented in England in 1690 as a general term encompassing both beer and ale. "Malt Liquors" includes beer and shall be construed to mean any beverage obtained by the alcoholic fermentation of any infusion or decoction of barley, malt, hops or any other similar products, or any combination thereof, in water containing more than three and one fifth percent of alcohol by weight.Īlcohol percentages measured by weight translate into larger figures when re-expressed as alcohol percentages by volume, because ethanol is less dense than water. A typical legal definition is Colorado's Rev. While ordinary beers in the United States average around 4-5% alcohol by volume, malt liquors typically range from 6% up to 9% alcohol by volume. In some states, products labeled "beer" must fall below a certain alcohol content, and beers that exceed the mark must be labeled as "malt liquor". In some states, malt liquor refers to any alcoholic beverage made by fermenting grain and water in these states a non-alcoholic beer may also be called a non-alcoholic or non-intoxicating malt liquor. Owing to inconsistencies in American alcoholic beverage regulations, which can vary from state to state, the term "malt liquor" lacks a stable definition. Higher alcohol versions, sometimes called " high-gravity" or just "HG", may contain high levels of fusel alcohols, which gives off solvent- or fuel-like aromas and flavors. Use of these adjuncts, along with the addition of special enzymes, results in a higher percentage of alcohol than an average beer. While traditional premium lager is made primarily from barley, water, and hops, malt liquors tend to make much greater use of inexpensive adjuncts such as corn, rice, or dextrose. Malt liquor is typically straw to pale amber in color. Also, they are not heavily hopped, so they are not very bitter. This gives a boost to the final alcohol concentration without creating a heavier or sweeter taste. Malt liquor is a strong lager or ale in which sugar, corn or other adjuncts are added to the malted barley to boost the total amount of fermentable sugars in the wort. In common usage, it refers to beers containing a high alcohol content, generally above 6%, which are made with ingredients and processes resembling those for American-style lagers. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. Malt liquor is a type of mass market beer with high alcohol content, most closely associated with North America. A 12 oz (355 mL) longneck beer bottle (left) and a 40 oz (1183 mL) bottle of malt liquor
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